In most cases, the Marketing Representative reports directly to the Director of Marketing, but may also report to the Regional Director of Marketing. MUDIC MSRKRTING TVThe Marketing Representative also gathers album sales reports from the various stores in a specific market and will then pass these sales numbers along to radio and TV stations, major trade publications, and others in the industry. This is especially important after something like a positive album review, award show, or a successful concert. The Marketing Representative is also responsible for calling and/or visiting record stores in a specific area to ensure the stores have enough product on hand to keep up with demand. This will include delivering and setting up promotional displays and concocting radio station giveaway contests.Ī popular strategy involves a promotion between a radio station and record store, where the artist makes promotional appearances at record stores while the radio station gives away that artist’s album. In order to successfully market albums, the Marketing Representative must work closely with the Director of Marketing to plan and implement strategies. Locally, a Marketing Representative will oversee specific territorial markets (like a specific city), while a Regional Representative will oversee an entire region (like a part of the country). The Marketing Representative may work locally or regionally. A record company Marketing Representative’s main responsibility is to develop strategies and tactics to market and sell the record label’s albums.
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